Client: Alpha Toys / Auldey Toys
Wave Racers uses an unique alternative to a remote control or launcher. The faster you wave your hand over the car, the faster the car goes around the track. Our team was given the task of taking the Wave Racers brand and giving it a fresh new updated look. Logo was redesigned with a custom typeface and speeding ellipse to communicate the high energy play pattern. Colors for the packaging were brighten up the backdrops to highlight the silhouettes of the tracks and vehicles.
BRANDING / LOGO DESIGN / PACKAGE DESIGN / 3D RENDERS / POST ENHANCEMENTS