ZOCALO RESTAURANTE DISNEYLAND
Client: Walt Disney Imagineering
Rancho de Zocalo Restaurante in Disneyland Park is a classic Mexican restaurant on a bonita bougainvillea-shaded patio. WDI was looking for concepts to inject entertainment element into the dining experience and the surrounding areas. Our designers got engaged to illustrate a new cultural experience by revitalizing old Disney IP to tell classic Spanish stories with immersive technologies inside the restaurant. Street performers, cultural activities and enhanced streetsmosphere also helped to enhance the guest experiences.
RESEARCH / STRATEGY & POSITIONING / ILLUSTRATION