SOUTH PASADENA TOURNAMENT OF ROSES
From 2010 to 2016, our designers volunteered to collaborate with City of South Pasadena's decoration and construction teams, turning the city residents' submissions of great ideas for the annual Rose Parade floats into reality.
The designs have proudly won the Fantasy Trophy in 2012, Founder's Trophy in 2013, and National Trophy in 2016.
Our lead designer for the project was honored to ride on the 2012 winning float "When Life Gives You Lemon."
RESEARCH / STRATEGY & POSITIONING / ILLUSTRATION